Are you measuring the full ROI for your meetings and events?

To achieve a good Return on Investment (ROI) you need to maximise the effectiveness of your meetings and events while getting the best value from your budget. And that’s easier said than done. One of the biggest challenges is deciding how to measure the ‘return’. The majority of meetings and events are not designed to lead to an immediate, direct and obvious effect on the bottom line. Financial gains are just a small part of the story.

Cost savings are important, though, and we have helped clients to save up to 70% on their previous meetings spend by taking a disciplined approach to managing the processes, activities, standards and suppliers involved. We then use different metrics to assess the many additional qualitative and quantitative savings and improvements that we have been able to achieve through our consolidated approach to evaluate the broader ROI.